Fujian Southeast Electrochemical announced that while meeting the domestic caustic soda market, the company actively explores overseas markets. In the first half of the year, the company exported a total of 60000 tons of 50% caustic soda, setting a new historical high in export volume.

With the rapid development of the isocyanate industry chain, the raw material caustic soda has also achieved synchronous development. The production capacity of caustic soda, the leading product of Southeast Electrochemical, has also grown from 120,000 tons/year in the past to 720,000 tons/year now. The leap in production capacity has also led to the saturation of the domestic market. How to find new breakthroughs in the complex yet ever-changing market environment has become a critical issue for the company.

Since the beginning of 2024, Southeast Electrochemical systematically has tried to optimize market layout and propose plans to promote the export of caustic soda while maintaining domestic market order. The sales team of the company actively consolidates existing foreign customers and constantly explores new customers, when the departments of production, quality inspection, and finance spare no effort to ensure that product quality meets international standards, and assists customs in completing a series of strict inspection work. The company also adopts digital and intelligent tools to enhance the core competitiveness of its products, and has completed the entire process of liquid alkali export in a short period of time.