Facing the complex international market situation, Sinopec Jianghan Salt Chemical Hubei Co., Ltd. has improved its collaborative and efficient mechanism for production and sales of export products, optimized marketing strategies, supported product sales, and promoted the continuous growth of calcium hypochlorite sales. From January to August, the cumulative export of calcium hypochlorite reached 48,595 tons, up 3.8% year-on-year.

Amid the challenging environment characterized by a sluggish global economic recovery and surging ocean freight rates, among other factors, the company implemented precision marketing to ensure stable volumes and prices for its export products, expanding sales and ensuring revenue. In collaboration with key distributors, they proactively addressed price competition from domestic and Indian manufacturers, sacrificing some profit margins to gain market share and stabilize the market base.

To enhance customer loyalty and increase market share, the company has significantly strengthened brand building and product upgrading, ensuring stable sales volume and increased revenue in the fiercely competitive market. They have increased the acceptance of orders and production capacity for high-value-added products such as small packages and tablets, ensuring that all orders are handled promptly. At the same time, they closely monitor changes in policies related to the EU certification system, preparing for potential challenges to secure their market share and compliant sales of calcium hypochlorite in Europe.