The Production and Sales Volume of Jianghan Salt Chemical¡äs Own Brands have Increased Significantly
2024-12-13
From January to November this year, Sinopec Jianghan Salt Chemical Hubei Co., Ltd. has sold a total of 40,000 tons of its own brand disinfectants and Metasequoia brand edible salt products, with a year-on-year increase of 192.35%.
Since the beginning of this year, the company has accelerated the pace of brand building. Through setting the direction for brand building, creating momentum for brand promotion, attracting customers with brand services, and generating benefits through brand promotion, the sales volume of its own brand products has increased year-on-year against the backdrop of the continuous downturn in the chemical market.
To highlight the characteristics of disinfectant products, Jianghan Salt Chemical has implemented personalized packaging for disinfectant products in combination with market demands. Meanwhile, in view of the whiteness of the calcium hypochlorite products, a quality improvement research team has been established. From the quality of raw materials to the outbound inspection, the whole process control has been strengthened, and the control of process parameters has been strictly enforced to create a quality advantage. In response to the people¡äs need to improve their quality of life, effervescent tablets with a strong user experience, as well as products such as non-iodized salt and fruit and vegetable washing salt that are in demand among the public have been developed, enriching the product series.
Since the beginning of this year, the company has accelerated the pace of brand building. Through setting the direction for brand building, creating momentum for brand promotion, attracting customers with brand services, and generating benefits through brand promotion, the sales volume of its own brand products has increased year-on-year against the backdrop of the continuous downturn in the chemical market.
To highlight the characteristics of disinfectant products, Jianghan Salt Chemical has implemented personalized packaging for disinfectant products in combination with market demands. Meanwhile, in view of the whiteness of the calcium hypochlorite products, a quality improvement research team has been established. From the quality of raw materials to the outbound inspection, the whole process control has been strengthened, and the control of process parameters has been strictly enforced to create a quality advantage. In response to the people¡äs need to improve their quality of life, effervescent tablets with a strong user experience, as well as products such as non-iodized salt and fruit and vegetable washing salt that are in demand among the public have been developed, enriching the product series.